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Top 21 Most Instagrammable Places in London for the 2024 Festive Season

London transforms into a glittering wonderland during Christmas, with dazzling lights, elaborate decorations, and seasonal attractions perfect for creating magical memories—and stunning Instagram posts. Here’s your ultimate guide to the top 21 most photogenic locations this festive season:


1. Covent Garden

Covent Garden is the heart of London’s festive charm. Its iconic piazza glows with a towering Christmas tree, glittering baubles, and mistletoe chandeliers hanging in its covered market. This year, the displays include interactive installations where visitors can pose with sparkling carriages and life-sized nutcrackers.


For an extra touch of magic, keep an eye out for the festive light show accompanied by carol singing. From twinkling arches to luxurious floral arrangements, every corner of Covent Garden is designed to dazzle.


2. Regent Street Lights

London’s most famous Christmas lights make Regent Street a must-visit destination. The 2024 display sees the return of the "Spirit of Christmas," with cascading golden angels suspended above the street. Their glowing wings stretch for blocks, creating a heavenly backdrop for Christmassy photos.


Visit after sunset to fully capture the street’s glittering charm, especially from Piccadilly Circus or Oxford Circus for wide-angle shots that include the bustling energy of London at Christmas.

3. Fortnum & Mason

The luxurious department store on Piccadilly offers some of the most elegant Christmas displays in London. This year’s Feast of the Season theme invites visitors to snap pictures of whimsical animals preparing an enchanting holiday dinner amid scenes of festive opulence.

Fortnum’s façade, glowing with golden lighting and cascading wreaths, is a perfect Instagram moment, while inside, delicious food and gift displays enhance the holiday experience.



4. Carnaby Street

Carnaby Street's Christmas lights for 2024 bring a bold new theme, "Into the Light," which transforms the area with cutting-edge design and eco-conscious creativity. The grand installation features six-meter sculptural light forms and more than 60,000 energy-efficient LEDs, bathing the street in a warm, golden glow.


This year’s display is designed to encapsulate the creative and rebellious spirit of Soho, offering an immersive experience with awe-inspiring light shows every hour from midday. As part of a sustainable initiative, the display will be reused in future years, underscoring Carnaby's commitment to the environment.




5. Harrods

Harrods’ illuminated façade is a beacon of luxury during the festive season. This year, its windows feature an enchanting winter garden theme, with twinkling fairy lights, sparkling snow, and frosty florals creating the perfect backdrop for winter photos.

Step inside to snap pictures of grand staircases adorned with lush garlands and lights or explore the gourmet food hall for beautifully-packaged seasonal treats.



6. Grosvenor Square: Ever After Garden

The Ever After Garden in Grosvenor Square offers a truly magical and meaningful Christmas experience. Thousands of illuminated white roses blanket the square, creating a serene and ethereal atmosphere perfect for reflective photos. The installation is a collaboration with The Royal Marsden Cancer Charity, allowing visitors to dedicate a rose to a loved one for a small donation.


The soft glow of the roses against the wintry backdrop is breathtaking, especially after sunset. With the iconic architecture of Mayfair in the background, this spot is an elegant and poignant addition to your festive Instagram collection.


7. Somerset House

The grand courtyard of Somerset House transforms into a wintry wonderland each year. Its outdoor ice rink, complete with a majestic Christmas tree, provides a spellbinding setting for festive photos.

This year’s rink is paired with an exhibition of illuminated winter sculptures, creating endless opportunities for artistic Instagram shots.


8. St. Pancras International Station

St. Pancras International's Christmas tree for 2024 is a dazzling tribute to the highly anticipated movie adaptation of Wicked. Towering in the station’s main retail arcade, this intricately crafted display immerses visitors into the magical world of Oz. Designed in partnership with Universal Pictures, the tree features a detailed diorama showcasing iconic locations from the film, such as the Emerald City, Shiz University, and Kiamo Ko Castle, all illuminated with over 200 lights and more than 1,000 miniature flowers. Hidden within are references to the story, inviting fans and newcomers alike to discover the wonders of Wicked.


Beyond its visual spectacle, the display offers a fully immersive experience with themed music, photo opportunities—including a gilded wizard head replica—and even a cozy seating area where visitors can relax while enjoying highlights from the movie’s soundtrack. A nearby pop-up shop by Lush provides exclusive Wicked-inspired products, adding to the seasonal bliss. This unique installation will be on display until January 31, 2025, making it a must-see destination for Christmas​.


9. Annabel’s in Mayfair

Annabel’s in Mayfair continues to set the bar for festive extravagance with its jaw-dropping 2024 Christmas façade. This year’s design, unveiled to great fanfare, features a majestic peacock displayed within a colossal blue snow globe, surrounded by intricate gold accents and twinkling lights. The unveiling event, held on November 16, included live choral performances and champagne, underscoring the club’s dedication to delivering a magical and luxurious holiday experience. The display not only evokes childhood wonder but also supports the Caring Family Foundation’s “Food from the Heart” campaign, reflecting Annabel’s tradition of combining artistry with philanthropy​.


The façade is a visual masterpiece, with shimmering garlands, oversized baubles, and a towering Christmas tree adorned with handcrafted ornaments, blending modern elegance with timeless charm. This installation transforms Berkeley Square into a festive wonderland and remains a magnet for visitors and photographers alike. Even for non-members, the spectacle offers a glimpse into Annabel’s world of opulence and creativity.



10. Southbank Winter Market

Nestled along the Thames, the Southbank Winter Market is a cozy, picture-perfect destination. The wooden chalets, lit by warm fairy lights, offer artisan goods, festive food, and mulled wine.

With the London Eye in the background, this location is ideal for capturing classic London Christmas vibes.


11. Kew Gardens: Christmas at Kew

Kew Gardens’ annual light trail offers a magical journey through tunnels of lights, sparkling trees, and illuminated fountains. The 2024 trail features a new installation of "fire and ice," with dynamic displays that create an otherworldly atmosphere.

Perfect for nighttime photography, this is a must-visit for capturing the ethereal beauty of Christmas.



12. Tower Bridge

This historic landmark shines during the holidays, reflecting London’s mesmerizing skyline across the Thames. Visit at twilight to snap pictures of the bridge against a backdrop of Christmas lights from nearby attractions like City Hall.

For a unique angle, photograph the bridge from The Queen’s Walk or while riding the Uber Boat.


13. The Churchill Arms

Known as London’s most Christmassy pub, The Churchill Arms in Kensington goes all out with its Christmas decorations. Its exterior is a riot of lights, wreaths, and Christmas trees that stretch into the sky.

This charming display is a local favorite and provides a cozy backdrop for drinks and photos.

14. Trafalgar Square Christmas Tree

A London tradition since 1947, the Trafalgar Square Christmas tree is a gift from Norway. The towering tree, adorned with simple white lights, stands proudly in the square, surrounded by carol singers and festive cheer.

Photograph the tree with Nelson’s Column in the background for a classic London Christmas shot.


15. Leadenhall Market

This Victorian marketplace feels like stepping into a Harry Potter Christmas scene. Its towering tree, hanging lights, and beautifully preserved architecture make it one of London’s most atmospheric holiday spots.

Visit early in the evening when the lights create a magical glow.



  1. Bishopsgate Plaza: Home to London's Tallest Christmas Tree

One Bishopsgate Plaza, near the Pan Pacific London Hotel, is hosting London’s tallest Christmas tree in 2024. Standing an impressive 67 feet tall, this dazzling centerpiece lights up the Eastern City skyline with over 65,000 LED lights and 800 red and gold baubles. Created by The Christmas Decorators, the tree epitomizes holiday grandeur and serves as a striking backdrop for seasonal selfies and celebrations.


Visitors are encouraged to take part in a merry selfie challenge by tagging @ecbidlondon and @panpacificlondon on social media for a chance to win a luxurious afternoon tea experience. The towering tree is illuminated until January 4, 2025.



17. King’s Cross Tunnel of Light

The tunnel connecting King’s Cross and St. Pancras is transformed into a mind-blowing installation of shimmering lights and colors. This immersive experience makes for magnificent photos and videos.

The dynamic, ever-changing patterns create endless photo possibilities, especially for long-exposure shots.


18. Bond Street Lights

Luxury brands like Cartier, Tiffany & Co., and Bulgari light up Bond Street with lavish Christmas displays. The 2024 theme focuses on The Art of Giving, with dazzling storefronts and opulent decorations.

Visit in the evening to capture the glamour and sparkle of London’s most exclusive shopping street.

19. Winter Wonderland in Hyde Park

Winter Wonderland is London’s ultimate Christmas extravaganza. From the towering Ferris wheel to magical rides and chalets, every angle offers a chance for Instagram-worthy photos.

Capture the magic at night when the market glows with fairy lights and seasonal joy.


20. Big Ben & Houses of Parliament

Classic landmarks like Big Ben and the Houses of Parliament become even more photogenic during Christmas. Festive lights along Westminster Bridge and reflections on the Thames create a marvellous scene.

For a unique perspective, capture the view from across the river near the London Eye.


21. Battersea Power Station

Battersea Power Station has transformed into a cheerful hub, featuring a Christmas market, ice rink, and dazzling lights. The combination of industrial architecture and holiday sparkle is unique and breathtaking.

Snap photos of the ice rink with the iconic chimneys in the background for a modern twist on Christmas charm.


22. Christmas in Belgravia Decorations

Belgravia transforms into a haven of understated luxury during the merry season, with charming streets like Elizabeth Street and Motcomb Street decked out in tasteful Christmas lights and decorations. Wreath-adorned doorways and chic boutiques aglow with twinkling lights create a cozy, picture-perfect ambiance.


The highlight is the Belgravia Christmas Trail, where beautifully decorated shop windows and wintry floral installations add unique photo opportunities. Whether you’re sipping mulled wine at a local café or capturing the glistening decorations, Belgravia exudes timeless festive elegance.



  1. The Royal Exchange: A Candy Cane Wonderland

The Royal Exchange, a historic London landmark, has been transformed into a candy cane wonderland for Christmas 2024. Its iconic neoclassical facade is adorned with striking red-and-white striped decor, reminiscent of oversized candy canes, evoking a nostalgic festive charm. Complementing the grand display are twinkling lights and shimmering wreaths, creating a magical atmosphere in the heart of the City of London. The design is both elegant and playful, making it a perfect Instagram hotspot for capturing celebratory delight.


Inside, the Royal Exchange continues the festive theme with luxury boutiques offering curated Christmas collections and exclusive gifting events. Visitors can warm up with mulled wine or hot cocoa at the Fortnum & Mason pop-up café, adding a touch of seasonal indulgence to the experience. Whether for shopping or simply soaking in the Christmas magic, the Royal Exchange is a must-visit destination this festive season.



  1. Sloane Square: A Glow of Elegance

Sloane Square sparkles with sophisticated Christmas lights, casting a warm glow over one of London’s most fashionable districts. For 2024, the design features soft white and golden illuminations that elegantly drape the trees and streets, creating a timeless and enchanting aesthetic. This year’s theme pays homage to the area’s reputation for understated luxury, blending modern lighting techniques with a traditional December charm.


The square is also home to cozy market stalls, offering artisanal gifts, yummy treats, and warm beverages, making it an ideal stop for holiday shoppers and families. With its proximity to the renowned King’s Road and Peter Jones department store, Sloane Square’s festive lights create a magical entry point to one of London’s most glamorous Christmas destinations. Visitors can enjoy live performances or simply bask in the tranquil yet dazzling atmosphere, making it a memorable festive spot to explore.


Whether you’re a visitor or a local, these 21 locations will ensure your Instagram feed is full of festive joy. Happy snapping!

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